I co-wrote, directed, and produced this award winning independent feature film.
The story centers around an IT executive, played by Jon Abrahams (Meet the Parents, Kids) and the lengths he goes to woo his office crush Lucy, played by Mickey Sumner (Frances Ha, CBGB) in her debut feature.
The film won multiple narrative feature audience awards at film festivals across the country and held the number one spot for independent movies on iTunes for three consecutive weeks.
Because of an organic story plot involving Oreo cookies, the film came to the attention of Oreo’s executives and a fresh partnership was born.
In conjunction with Oreo’s digital agency 360i, I came up with a series of social content activations including poster and trailer premiers to raise visibility around the film and partnership.
I then teamed with Interview Magazine and our digital distributor FilmBuff to launch the film.
Images provided by Martin Snyder. All rights reserved.
Our beautiful one sheet was designed by the very talented Ryan DiDonato. The film was originally set to be released on Valentines Day, but because of a distribution hiccup we released in the Spring. A fortuitous problem that tuned into an advantage given the glut of darker oriented fare at the time. Some folks just wanted light and fun and that's what our movie gave them.
Strategic Partnership with Oreo
This a piece of key art from our strategic partnership between our film and Oreo. Because of an organic plot point involving the famous cookies and our two lead actors, we were approached by executives and their advertising agency on how to cross promote the film via social channels. This momentum paved the way for other marketing partnerships and proved to us that big business and independent film can benefit one another.
Upon it's release, Missed Connections captured the cultural zeitgeist of New York City and gave us an opportunity to partner with Interview Magazine, one of the most cutting edge magazines, to celebrate its successful launch.
Because of consistent online engagement with audiences, Missed Connections rose to the top of ITunes independent film sales where it renaibed for three straight weeks
Missed Connections - OfficialTrailer
Executive producer and creative director for hotel video.
Images provided by Creative Strategic (www.creative-strategic.com). All rights reserved.
Think Properties came to me to revitalize their existing properties brand and to launch their newly formed corporate umbrella Think Hotel Group.
Looking to make an impact in the crowded Miami hospitality marketplace with three new hotels, a restaurant, and bar, we had to create a compelling story. We began by analyzing the current space and figuring out what was missing. What we learned is that though hotels can be fun to stay at most of their sites didn’t reflect that.
We designed new logos and a completely fresh identity and voice. We then designed a corporate site in conjunction with agency Maui New York and produced multiple websites for their hotel and restaurant properties that reflected their brand ethos—have fun, think less.
Additionally, we created a culture site to provide relevant local information on people, places and events. This became Think Culture.
Lastly, as part of the launch of their SBH hotel property during Miami Basel, we aligned them with several strategic partnerships including Interview Magazine to create an impactful buzz and awareness of the new hotels. The hotels direct bookings have increased by 40% since launch.
Images provided by Creative Strategic (http://www.creative-strategic.com). All rights reserved.
In conjunction with their 2013 spring launch, UGG Australia reintroduced their creative council to give artists a platform to express their creativity alongside their brand. As a content creators with a pulse on art and music, I was selected to be a part of their council.
After meeting with UGG Australia, understanding their goals for the brand and researching the inspiration behind their new product line, I began to write ideas for a film. My goal was to create a narrative that would integrate the brand in a natural way, but more importantly tell a unique, personal story that would resonate.
We ultimately settled on a fictional story about a guy in his early thirties who wants to take a road trip to Coachella but can’t get any friends to go with him so he decides to go on his own. It was fun, adventurous, had an element of risk, and a positive ending. I pitched the story to UGG, and they gave me the greenlight.
We worked together to come up with a budget and then I wrote the shooting script, put a crew together, cast the film and oversaw all of the logistics through post- production and delivery.
We premiered the film to much fanfare on BlackBook magazine’s website and were interviewed by several publications including Paste Magazine where they aptly titled their article “The Changing Face of Branded Entertainment.”